Kampani yathu ikupanga kudzipereka kotereku kwa inu mu mzimu wa "kufunafuna zabwino, kukhutitsidwa ndi makasitomala pazifukwa zake," ndi "mitengo yabwino, ntchito yoganizira, mtundu wodalirika wazinthu" monga mfundo zathu zotsogola kuti mupange mtundu, kukulitsa kuwonekera kwa mabizinesi, ndikukhazikitsa chithunzi chamakampani:
I. Kudzipereka kwamtundu wazinthu.
1. Kupanga ndi kuyesa kwazinthu ndi zolemba zabwino komanso chidziwitso choyesera.
2. Kuyesedwa kwa ntchito ya mankhwala, timayitana moona mtima ogwiritsa ntchito kuti ayendere mankhwalawa chifukwa cha ndondomeko yonse, kuyang'anitsitsa ntchito zonse, kuti atsimikizidwe pambuyo povomerezeka kuti mankhwalawa ayenerere ndikutumizidwa ku bokosi ndi kutumizidwa.
II. Mtengo wamtengo wapatali.
1. Pofuna kutsimikizira kudalirika kwakukulu ndi zinthu zapamwamba, kusankha kwa zipangizo zamakina kumagwiritsidwa ntchito zapakhomo kapena zapadziko lonse lapansi.
2. Mumpikisano womwewo, kampani yathu sichichepetsa luso lazogulitsa, kusintha zigawo za mankhwala pamtengo wa kampaniyo, moona mtima kuti akupatseni mitengo yabwino.
III. Pambuyo pakugulitsa ntchito kudzipereka
1. Cholinga cha utumiki: mofulumira, motsimikiza, molondola, moganizira.
2. cholinga chautumiki: khalidwe la utumiki kuti mupambane kukhutira kwa ogwiritsa ntchito.
