Kampani yathu ikulonjeza motere: "Kufunafuna ubwino, kukhutitsa makasitomala pa cholinga ichi," ndi "mitengo yabwino, ntchito yabwino, khalidwe lodalirika la malonda" ngati mfundo zathu zoyendetsera kuti timange dzina, kuwonjezera kuwonekera kwa mabizinesi, ndikukhazikitsa chithunzi cha kampani:
I. Kudzipereka pa khalidwe la zinthu.
1. Kupanga ndi kuyesa zinthu ndi zolemba zabwino komanso chidziwitso choyesera.
2. Pakuyesa magwiridwe antchito a chinthucho, tikupempha ogwiritsa ntchito kuti akayendere chinthucho kuti chichitike bwino, kuti chitsimikizidwe pambuyo poti chinthucho chavomerezedwa kenako nkutumizidwa m'bokosi.
II. Kudzipereka pa mtengo wa malonda.
1. Pofuna kutsimikizira kudalirika kwakukulu ndi zinthu zapamwamba, kusankha zipangizo za dongosololi kumagwiritsidwa ntchito pazinthu zapakhomo kapena zapadziko lonse lapansi.
2. Mu mikhalidwe yomweyi ya mpikisano, kampani yathu sichepetsa magwiridwe antchito aukadaulo a chinthucho, sikusintha zigawo za chinthucho pamtengo wa kampani, mowona mtima kuti ikupatseni mitengo yabwino.
III. Kudzipereka kwa utumiki pambuyo pa malonda
1. Cholinga cha utumiki: mwachangu, motsimikiza, molondola, komanso moganizira bwino.
2. cholinga cha utumiki: khalidwe la utumiki kuti anthu akhutitsidwe.
